I notice that decades-old anarch punk slogans and ideas have been stolen by the alt-right. The slogans are often verbatim, while the ideas are twisted for a new agenda. It can be bizarre to debate with someone who throws punk rock lyrics and cliches at me like they are "new ideas", but from the opposite point of view. I don't think it is coincidence. The right is good at revolution. Conservatives are better "team players". Steal the slogans and ideas, twist them to suit your needs, and feed them to the team, while the left, an omnium gatherum, continues to argue amongst themselves.
I believe the best way to make a subculture less threatening, too, is to popularize it among the masses.
I think for a long time this wasn't done intentionally, rather it's a side effect of the capitalist system trying to subsume pretty much everything that can be turned into a money-making machine. And anything that people find appealing, even anti-capitalist ideologies, can be used to make profit. I think this is partly why Gen X has a reputation of being nihilistic or not caring about things. A part of the Gen X experience is having seen in our teens how ideologies can be commodities too, how first the hippie culture and then punk became a part of some industry. And this includes the anarcho-punk ideas. So what followed was indifference. We can't change anything, so why bother?
However, in the past ten years conservative Gen X politicians
have been using old slogans to push their agenda and to make their ideology more palatable, concentrating on telling people that they want to cut public spending because they
care so much about the downtrodden that they just have to privatize everything, cut the benefits and move the profits to tax havens. It's marketed as a form of solidarity. "We're all on the same boat, so we need to make cuts so that companies make more profits, and when they make more profits they will, I promise, hire more workers, and then everyone will get rich." Perhaps this is a result of conservatives already being familiar with the slogans being used for profit, knowing how effective they can be at moving the masses.
Also, there are two things which haven't been mentioned in this thread. The first is the disintegration of the Soviet Union. Most Gen X people have at least some kind of memory of the USSR, and even those who aren't quite sure what it meant on the global scale still have felt the repercussions of that event. There used to be two major competing ideologies and overnight all that changed, and the narrative for many years was that capitalism had won as the only available option. I think this contributed in a major way to the nihilism. Either you wanted to believe in the narrative or then you became indifferent. So I disagree with
@Deleted member 16771 who said that it's about the conservative revolution. Sure, in the UK Thatcher's era did change a lot of things, but I think the major event on the global scale was how the USSR was changing in the 80s and how it affected the balance of power, because that contributed to this idea of a world with no alternatives and hence no future to fight for, except perhaps a place in the rat race.
The other thing that I think is significant is that we were teenagers at the time of the AIDS epidemic, when there was really no medicine. I'd say the attitudes toward sex changed quite rapidly when better medication was discovered and teenagers no longer were given sex education mentioning this disease that will definitely kill you if you catch it.
In one of the pictures
@Skarekrow posted the life-altering event of Gen X is said to be 9/11, but I think that's wrong. At least thinking about myself, what really has determined how my life turned out were the things that happened just before I hit my teens, not what I experienced in my 20s.