Last night
It was late. I was tired. But I was on my phone, on Amazon.
What was I doing there? Browsing. Putting items on my wishlist and in my shopping cart only to delete them minutes later.
The first rabbit hole I went down was vitamins. I had researched the supplements I currently take and realized they were less than ideal. I found
better products and was eager to buy them.
Then, I was looking at natural gums. I had read that chewing certain types of gums can help to clean your teeth. I'm concerned about my teeth health, so I was looking for gum better than what's at Walmart.
What was I looking for with vitamins and gum?
Health.
I wanted to
buy good health.
But if I didn't have better vitamins, did that mean taking the vitamins I currently had would detract from my health?
If I didn't have natural gum to clean my teeth, did that mean my teeth would rot and fall out?
The reality was obvious: neither of these things are actually necessary. Yet as a consumer, I was convinced they were, and that I needed them.