What incentive is there to do the right thing?
Inasmuch as we each have a system within the brain that leads to pleasure and pain, and that we associate "rightness" with those things pleasureable, and "wrongness" with those things painful, and that we tend to seek pleasure, and seek to avoid pain, our incentive is the experience of pleasure, as experienced on multiple levels of awareness*, to do that which we judge as "right."
* said pleasure could be physical sensation, positive emotion, satisfying thought, and a state of grace, whereas said pain could be an unpleasant feeling, negative emotion, disturbing thought, sense of disconnection with the self and/or others.
What incentive is there to do the right thing if no one is looking, if no one cares?
The incentive is the same as I outlined above. That said, if the sole source of pleasure for a given person is the knowing that someone external witnesses and values their choice of action, then indeed, there would be no incentive to do that thing judged "right" if there was no witness and no valuation.
What incentive is there to do the right thing if the recipient of your good act doesn't appreciate it, or is offended by it?
None, if the sole source of pleasure for a given person is the receipt of appreciation/positive valuation of their choice of action from a recipient of that action.
what's the point of morals if you can't always stick to them?
If by morals, you mean a system or framework that judges a certain class of actions as "right," and another class as "wrong," I think the point is that it acts as a guide that may help us in regards to seeking that which is pleasurable. We, of course, are living things whose perspective and situation changes moment to moment - the value of such a system or framework will necessarily change as we change perspective and our situation changes.
and if right and wrong are purely subjective then what's stopping you from dictating your own sense of right and wrong, and acting according to it?
Nothing whatsoever, and indeed, it is all any of us
can do.
is it wrong to conduct yourself in a manner that you've consciously chosen rather than one that seems appropriate according to the culture and traditions that you've been brought up in? :|
I value conscious choice, so I wouldn't judge it as wrong, and for that matter, I value not judging it at all, but others with different values may choose otherwise.
Consider too that one's conscious choice of conduct may align well with the culture and its traditions. Part of that conscious choice may involve the consideration and valuation of the expectations of others.
IF your morals don't align with those of your peers, isn't it more than likely that you are in the wrong?
Only to oneself if one chooses to judge oneself that way, and only to others if they choose to judge you as wrong.
That said, they don't know intimately what is right or wrong for you, just as you don't know it for any of them, so how can anyone judge another in such a moral fashion?
cheers,
Ian