What good is equality and neutrality if it does not apply to the most immediate aspects of daily life?
If any private organization can exempt itself, then what is the point at all outside of convenient political targets?
Sounds to me like just a way of skirting some uncomfortable tendencies.
The point is that the private organizations are not obliged to help you and be there for you. I only mentioned that because you were comparing the two.
In theory, of course equality and neutrality would be great by how people like you and I see things, but not everyone has the same interests. Maybe this organization doesn't run in a way that seems ethical or ideal to you, but it is very ethical and ideal to them and it's up to the public to take it or leave it as the funding isn't coming out of the public's pockets. It's quite different from being "controlling" with consequences like public service being controlling would have.