"Questions about the effectiveness and fairness of affirmative action policies gained public attention during the mid-1990s. In many areas of employment, affirmative action policies seem to have made a difference. For example, from 1970 to 1990, the number of African-Americans made police officers increased almost threefold, and African-American representation in fire departments rose from 2.5 percent to 11.5 percent (*as in, it actually represented the distribution of race in the US*). In many other areas of employment, however, gains have been minimal. Preferential treatment and quotas have drawn unfavorable public attention to affirmative action. As designed, affirmative action policies are not to set quotas, but rather are meant to require institutions:
'to develop plans enabling them to go beyond business as usual and search for qualified people in places where they did not ordinarily conduct their searches or their business ... The idea of affirmative action is not to force people into positions for which they are unqualified but to encourage institutions to develop realistic criteria for the enterprise at hand and then to find a reasonably diverse mix of people qualified to be engaged in it' (Wilkins, 1995, p.3).
Although this definition seems clear, the interpretation of affirmative action has varied greatly. Federal regulations developed during the 1970s expanded the use of affirmative action, but conflicts arose during the next decade.
Many employers argued that women and minority candidates did not exist.
For example, Harvard Law School made this argument in 1990. In response to demands that the law school practice diversity and hire an African-American woman,
the official response was that in order to do so the school would have to, in the words of the dean, 'lower its standards' (Williams, 1991). It seems difficult to believe that a school such as Harvard University did not have the resources, contacts, or know-how to find and recruit one qualified African-American woman to teach in its law school. The assertion that there were absolutely no African-American women qualified to take such a role illustrates precisely the attitude that makes affirmative action policies necessary" (Segal, 2010).