Also, Peterson speaks to the audience of people who are high in the personality dimension ideation or intellectualism an aspect of trait openness that are not particularly intellectually gifted, serving them as an authority and filter for ideas in a time of an excess of information that even the most intellectually capable can't completely sift through and fairly analyze. Peterson's channel is a hubbub of experts on topics that are circulated most in popular discourse. To add, Peterson being more conservative in emotion also serves an intellectual faction of people who are interested in ideas, but who are not liberal and also those who may not be able to afford to attend college. Also, given western universities are dwindling in male attendees, Peterson's channel along with many others serve as a center of education for males who probably would have attended college in the past who in modernity are not. These realities cannot be underestimated in the analysis of why Jordan Peterson is popular.
Furthermore, Jordan Peterson represents a change and improvement in modern self-help. Those interested in the Self-Help industry which are many entrepreneurial, academic, and working-class persons are again serviced by Peterson, so he has his hands in many different pies.