Help the families I know here who are without power and/or a connection to the world, not considered a necessity by our state (exception to a few), but without it you cannot get a leg up. $35K would not go far, but it might help buy them a little more time.
Ultimately I'd love to assemble a proper site/guidance group for all things helpful, not to question motives as that's up to the organizations providing relief to determine. There's a giant information valley between people who need the help and how to get the help that is out there. Idea is to be the bridge.