I haven't read all the responses to the OP, so excuse me if I am redundant. I honestly think it is because many "older" women actually are more attractive than they were when younger. At 39, I can say with complete confidence that I look better now than at say 29. I know what style of dress best flatters me, and I have learned more than a thing or two about makeup and hair. In my younger years, it was basically like "Ooh, tight and sparkly, I like!" I am still that way to an extent, but more discerning. Taupes are heavily involved, for example. Also, I have learned a lot more about diet and fitness. Long gone is the "freshman 15," hello Pilates, light weights and running. Antioxidants and the gym did not enter into the hectic schedule and mindset of my twenties And there's the confidence factor. I feel more confident socially and intellectually than I did as younger woman, and who doesn't find confidence attractive? And then there's the financial thing. I look comfortable, even a bit well-heeled when I want to. That's a lot of what attracts women to The Silver Fox. Same thing goes for men. Financial comfort/success is attractive and even sexy. Young women do get more over-all attention IMO, but I like the quality of attention I get now. When I get a "wow" look from a man, it's usually from the type of man I can actually picture having a conversation with.