Uh, no. For me, the fight doesn't end until I have either "won" or destroyed my opponent. That means if I'm knocked unconscious, the fight is continuing immediately when I wake up and find my opponent again. I broke a guys arm in Boyne Island, two days after he knocked me out in Gladstone, simply because I was made unable to continue the fight (by him knocking me unconscious). I don't think he wants to say that he won the fight.
Again, uh, no. I've been in a fight with a guy in a nightclub in Gladstone who was about half a meter taller than me. The guy was all muscle. I won because I broke his knee and when he was on the ground kicked him in the solar plexus with my steelcaps. Then my fellow employee, a bouncer the same size as the assailant picked him up and dragged him out of the club. My boss the manager bought me a drink.
It was definitely personality that won that fight, because most people think a fight starts by yelling and pushing at each other until the other guy "notes their superiority and assumes a humble beta male pose and walks away". He was definitely one of them. I am a guy who believes that you should attack immediately with your best disabling move and then move in for a kill. No mercy.
Oh, it doesn't matter if they have the right motivation. What matters is how they choose to fight, and how soon they start to attack with their most dangerous moves.